Hi, I’m Alex.

I’ve spent the last decade exploring how marketing evolves.

It started in China, where I founded Driink.me, a startup built around the idea that experiences matter more than products.

Back in Switzerland, I led marketing at Wiine.me, a subscription venture bringing discovery and storytelling to the world of wine.

Later, I joined Seedstars as CMO, helping scale ventures across 80+ countries.

Today, I’m a partner at Simba Digital, a Geneva-based performance agency built around one belief: the future of marketing belongs to brands that move culture and not just metrics.

I write about that shift here and explore it through my podcast, La Savane. A series of conversations with the entrepreneurs and creators moving culture and shaping what comes next.

Right now, I’m most interested in how AI, community and creativity will redefine what it means to be relevant and how meaning, not media, will become the real driver of growth.

If that sounds like something you want to explore, let’s talk.

Keep on rocking 🤘

Alex